Following is a reprint of an article in the Oshkosh Daily Northwestern from Wednesday, September 29, 1954. The image of The Famous Tonnesen Models is from an advertisement in the 1903 issue of Profitable Advertising. Admittedly it is of poor quality. I am looking for an original to properly reproduce for a Zoomify image.
Beatrice Tonnesen Introduced New Trend In 1890 Advertising
Photographer, Oshkosh-Trained, Wins World Renown
Author Turner says that in the pages of “Advertising Experience”, published in Chicago in 1899, “There were captivating advertisements by Beatrice Tonnesen of Chicago who pioneered the use of live models in advertising. She offered for photographic purpose an unlimited range of beautiful and fascinating women, handsome men and pretty, bewitching children.' ” The author points out that one of her fascinating women was shown, dressed only in a skin-clinging union suit, tugging at the grips of an exerciser. But, he says, “More conventional were Beatrice Tonnesen’s pictures of dining cars on the Chicago, Burlington and Quincy Railroad, in which all the tables were occupied by Tonnesen models, looking no less poised and well-bred than the young women who are photographed in stratocruisers today.”